Women spend an estimated $20 trillion in annual consumer spending, but most of the world’s products are still being designed by predominantly male design teams. As such, many products on the market today don’t adequately address the unique problems that women may face in different aspects of their lives.
In this hands-on, teams of women and men will work through a design thinking sprint to create a prototype that better addresses a specific issue faced by female college students while using their mobile phone.
